Q26. Define the following terms: Product, Consumer, Brand, To influence and Lifestyle.
Q27. What are the drawbacks of advertisements?
Q28. What are the common problems faced by small businessmen in this age of advertisements?
Q29. Choose two of your favourite print advertisements. Now, look at each of these and answer the following questions:
a. What visuals and text is being used in these advertisements to attract my attention?
b. What values are being promoted in these advertisements?
c. Who is this advertisement speaking to and who is it leaving out?
d. If you could not afford the brand that is being advertised how would you feel?
Q30. Can you explain the ways in which you think advertising affects issues of equality in a democracy?