Ans. Branding means stamping a product with a particular name or sign.
Ans. The consumer is confused when consumer cannot differentiate between two similar products.
Ans. Advertising makes us believe that things that are packaged are better than things that do not come in packets.
Ans. Brand values are conveyed through the use of visuals and words to give us an overall image that appeals to us.
Ans. Advertising, because it appeals to personal emotions also tends to make people who cannot afford certain brands feel bad.
Ans. We need to understand the ways in which advertisements work because advertisements influence our lives in a great way.
Ans. Branded daals cost much more than daals that are sold loose because they include the costs of packaging and advertising.
Ans. Advertisements draw our attention to various products and describe them positively so that we become interested in buying them.
Ans. Social advertisements refer to advertisements made by the State or private agencies that have a larger message for society.
Ans. Advertisers begin claiming certain special values for their brand. In this way, they try to differentiate it from other similar products.
Ans. We may feel tempted to buy these products because persons whom we consider our heroes tell us that they are worth buying.
Ans. In a democracy in which all people are equal and should be able to lead a life of dignity, advertising tends to promote a certain lack of respect for the poor.
Ans. Advertisements are an important part of our social and cultural life today. We watch advertisements, discuss them and often judge people according to the brand products they use.
Ans. Advertisements aim to get people to buy a particular brand. This basically means that after we see an advertisement we should want to buy the brand.
Ans. There are so many advertisements in the market today. Thus, companies have to show the advertisement again and again to have it stick in people’s minds.
Ans. Advertisements play a big role in our lives. We not only buy products based on them, but often, having certain brand products influences the ways in which we think about ourselves, our friends and our family.
Ans. Branding actually came from cattle grazing. Cattle of different owners grazed together in ranches and they often got mixed up. The owners thought of a solution. They started marking their cattle with the owner’s sign by using a heated iron. This was called ‘branding’.
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