Q1. What is branding?
Branding means stamping a product with a particular name or sign.
Q2. When is the consumer confused?
The consumer is confused when consumer cannot differentiate between two similar
Q3. What do advertising makes us believe about packaged food?
Advertising makes us believe that things that are packaged are better than
things that do not come in packets.
Q4. How are brand values conveyed?
Brand values are conveyed through the use of visuals and words to give us an
overall image that appeals to us.
Q5. How do people feel about the advertising of the brands they
Advertising, because it appeals to personal emotions also tends to make people
who cannot afford certain brands feel bad.
Q6. Why we need to understand the ways in which advertisements
We need to
understand the ways in which advertisements work because advertisements influence
our lives in a great way.
Q7. Why branded daals cost much more than daals that are sold
Branded daals cost much more than daals that are sold loose because they
include the costs of packaging and advertising.
Q8. What do advertisements do?
draw our attention to various products and describe them positively so that we
become interested in buying them.
Q9. What do you understand by social advertisements?
Social advertisements refer to advertisements made by the State or private
agencies that have a larger message for society.
Q10. What do the advertisers do to convince the consumer?
Advertisers begin claiming certain special values for their brand. In this way,
they try to differentiate it from other similar products.
Q11. Why we feel tempted to buy the products when it is advertised
by our heroes or cricketers?
We may feel
tempted to buy these products because persons whom we consider our heroes tell
us that they are worth buying.
Q12. Write any one drawback of advertising.
In a democracy in which all people are equal and should be able to lead a life
of dignity, advertising tends to promote a certain lack of respect for the poor.
Q13. Discuss the social and cultural impact of advertisements.
are an important part of our social and cultural life today. We watch
advertisements, discuss them and often judge people according to the brand
products they use.
Q14. “Advertisements aim to get people to buy a particular brand.”
What does it mean?
Advertisements aim to get people to buy a particular brand. This basically
means that after we see an advertisement we should want to buy the brand.
Q15. Why companies have to show the advertisements again and
There are so
many advertisements in the market today. Thus, companies have to show the
advertisement again and again to have it stick in people’s minds.
Q16. What role do advertisements play in our lives?
play a big role in our lives. We not only buy products based on them, but
often, having certain brand products influences the ways in which we think
about ourselves, our friends and our family.
Q17. Where does the word branding come from?
Branding actually came from cattle grazing. Cattle of different owners grazed
together in ranches and they often got mixed up. The owners thought of a solution.
They started marking their cattle with the owner’s sign by using a heated iron.
This was called ‘branding’.