Topic outline

    • Understanding Media

      Q1. Fill in the blanks.

                              i.        Television has enabled us to think of ourselves as members of a larger global world.

                             ii.        Most of the cartoons that we see on television are mostly from Japan or the United States.

                            iii.        It is important that the information given by media should be balanced.

                            iv.        Khabar Lahriya newspaper is run by eight Dalit women in Chitrakoot district in Uttar Pradesh.


      Q2. True/False

                              i.        The technology that mass media uses keeps changing. True

                             ii.        An independent media means that government should control and influence its coverage of news. False

                            iii.        Since TV time costs so much money, only those programmes that can attract the maximum number of viewers are shown. True

                            iv.        The print media offers a large variety of information to suit the tastes of different readers. True

      Q3. Give some examples of print media.

      Ans. Newspapers and Magazines


      Q4. Give some examples of mass media.

      Ans. TV, Radio and Newspaper


      Q5. Give some examples of electronic media.

      Ans. TV and Radio


      Q6. How do you think television influences us?

      Ans. It shapes our views of the world, our beliefs, attitudes and values.


      Q7. Name the word that is often used to collectively refer to the radio, TV, newspapers, Internet and several other forms of communication.

      Ans. This word is ‘media’.


      Q8. Why do you think newspapers are called print media?

      Ans. Newspapers are called print media because they are in printed form.

      Q9. Give examples of local media.

      Ans. Community Radio, Documentary Films, Local newspaper like ‘Khabar Lahriya’


      Q10. What is broadcast?

      Ans. Broadcast is used to refer to a TV or radio programme that is widely transmitted.


      Q11. What is censorship?

      Ans. This refers to the powers that government has to disallow media from publishing or showing certain stories.


      Q12. Why we need to analyse the news?

      Ans. The ‘factual information’ that a news report provides is often not complete and can be one-sided. We, therefore, need to analyse the news.


      Q13. Mention one way in which mass media earns money.

      Ans. One way in which the mass media earns money is by advertising different things like cars, chocolates, clothes, mobile phones, etc.


      Q14. Why are some advertisements shown repeatedly on the television screen?

      Ans. Advertisements are repeated in the hope that people will go out and buy what is advertised.

      Q15. What is a balanced report?

      Ans.  A balanced report is one that discusses all points of view of a particular story and then leaves it to the readers to make up their minds.


      Q16. What does media's close relationship with business often mean?

      Ans. Nowadays, media’s close relationship with business often means that a balanced report is difficult to come by.


      Q17. How much does it cost to advertise on a news channel?

      Ans. The cost to advertise on a news channel varies from Rs 500 to Rs 8,000 per 10 seconds depending on the popularity of the channel.


      Q18. Why it is important to know both sides of the story?

      Ans. It is important to know both sides of the story because it is on the basis of the information that the media provides that we take action as citizens.


    • Download to practice offline.