i. Television has enabled us to think of ourselves as members of a larger global world.
ii. Most of the cartoons that we see on television are mostly from Japan or the United States.
iii. It is important that the information given by media should be balanced.
iv. Khabar Lahriya newspaper is run by eight Dalit women in Chitrakoot district in Uttar Pradesh.
i. The technology that mass media uses keeps changing. True
ii. An independent media means that government should control and influence its coverage of news. False
iii. Since TV time costs so much money, only those programmes that can attract the maximum number of viewers are shown. True
iv. The print media offers a large variety of information to suit the tastes of different readers. True
Ans. Newspapers and Magazines
Ans. TV, Radio and Newspaper
Ans. TV and Radio
Ans. It shapes our views of the world, our beliefs, attitudes and values.
Ans. This word is ‘media’.
Ans. Newspapers are called print media because they are in printed form.
Ans. Community Radio, Documentary Films, Local newspaper like ‘Khabar Lahriya’
Ans. Broadcast is used to refer to a TV or radio programme that is widely transmitted.
Ans. This refers to the powers that government has to disallow media from publishing or showing certain stories.
Ans. The ‘factual information’ that a news report provides is often not complete and can be one-sided. We, therefore, need to analyse the news.
Ans. One way in which the mass media earns money is by advertising different things like cars, chocolates, clothes, mobile phones, etc.
Ans. Advertisements are repeated in the hope that people will go out and buy what is advertised.
Ans. A balanced report is one that discusses all points of view of a particular story and then leaves it to the readers to make up their minds.
Ans. Nowadays, media’s close relationship with business often means that a balanced report is difficult to come by.
Ans. The cost to advertise on a news channel varies from Rs 500 to Rs 8,000 per 10 seconds depending on the popularity of the channel.
Ans. It is important to know both sides of the story because it is on the basis of the information that the media provides that we take action as citizens.
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