Q1. Fill in the blanks.
enabled us to think of ourselves as members of a larger global world.
Most of the cartoons that we see on
television are mostly from Japan or the United States.
It is important that the information given
by media should be balanced.
Khabar Lahriya newspaper is run by eight
Dalit women in Chitrakoot district in Uttar Pradesh.
The technology that mass media uses keeps
An independent media means that government
should control and influence its coverage of news. False
Since TV time costs so much money, only
those programmes that can attract the maximum number of viewers are shown. True
The print media offers a large variety of information
to suit the tastes of different readers. True
Q3. Give some examples of print media.
Q4. Give some examples of mass media.
TV, Radio and Newspaper
Q5. Give some examples of electronic media.
TV and Radio
Q6. How do you think television influences us?
It shapes our views of the world, our beliefs, attitudes and values.
Q7. Name the word that is often used to collectively refer to
the radio, TV, newspapers, Internet and several other forms of communication.
This word is ‘media’.
Q8. Why do you think newspapers are called print media?
are called print media because they are in printed form.
Q9. Give examples of local media.
Community Radio, Documentary Films, Local newspaper like ‘Khabar Lahriya’
Q10. What is broadcast?
is used to refer to a TV or radio programme that is widely transmitted.
Q11. What is censorship?
This refers to the powers that government has to disallow media from publishing
or showing certain stories.
Q12. Why we need to analyse the news?
‘factual information’ that a news report provides is often not complete and can
be one-sided. We, therefore, need to analyse the news.
Q13. Mention one way in which mass media earns money.
One way in which the mass media earns money is by advertising different things
like cars, chocolates, clothes, mobile phones, etc.
Q14. Why are some advertisements
shown repeatedly on the television screen?
Advertisements are repeated in the hope that people will go out and buy what is
Q15. What is a balanced report?
A balanced report is one that discusses all
points of view of a particular story and then leaves it to the readers to make
up their minds.
Q16. What does media's close relationship with business often
Nowadays, media’s close relationship with business often means that a balanced
report is difficult to come by.
Q17. How much does it cost to advertise on a news channel?
The cost to advertise on a news channel varies from Rs 500 to Rs 8,000 per 10 seconds
depending on the popularity of the channel.
Q18. Why it is important to know both sides of the story?
It is important to know both sides of the story because it is on the basis of the
information that the media provides that we take action as citizens.